Designing for Behaviour Change: Build for Humans, Not the Backlog

Most products try to drive behaviour, but pressure often backfires. This talk explores how UX can enable lasting behaviour change through positive reinforcement. By aligning with human psychology, designers can reduce resistance, support motivation, and encourage small, sustainable steps, creating experiences that feel natural, effective, and genuinely human.

Mi Xue Tan combines data science, UX research, and psychology to design experiences that support meaningful behaviour change, using positive reinforcement and communication to create products people consistently engage with.

Imposter Syndrome enters the chat

UX Meetup Basel and Visual Fields Basel collaborate for a joint event. Two communities, one topic that everyone knows but hardly anyone talks about out loud. Impostor syndrome.

Impostor syndrome doesn’t care about your job title. It affects designers. It affects researchers. It affects the person who’s pretending they have everything under control. Yes, exactly that person.

For once, we’re bringing our two communities together. Not to give talks. But to have honest conversations – in small groups, eye to eye.

What can you expect?
A workshop format. Real conversations. You share your experiences. You listen. Maybe you’ll realize you’re not alone. In fact, very likely. Together we’ll gather what helps. What doesn’t help. And what you’ve told yourself a thousand times already – without ever believing it.