Vergangene Events

Vibe Coding für Designer: Der neue Design Workflow

AI verändert den Design-Workflow grundlegend. In dieser Session zeigt Alex anhand praxisnaher Beispiele, wie Teams heute Figma, Design-Systeme, Tokens und moderne AI-Tools nutzen, um effizient produktionsreifen, on-brand Code zu erstellen. Dabei ordnet er die wichtigsten Werkzeuge ein, zeigt ihre Stärken und Grenzen auf und gibt konkrete Tipps für den erfolgreichen Einstieg in AI-gestützte Designprozesse.

Erlebe den Vortrag am nächsten UX Meetup in St. Gallen und entdecke, wie AI den Weg von der Idee zum umsetzbaren Produkt nachhaltig verändert.

Alexander Zyuzkevich ist Product Designer, AI-Enthusiast und Mitgründer der WeSlam GmbH. Er unterstützt Teams dabei, digitale Produktideen schnell zu validieren und nutzerzentrierte Lösungen mit echtem Mehrwert zu entwickeln.

Drawing users in: UX meets Illustration

A floppy disk has not sat in a drawer for twenty years. It still means save. Icons keep working long after the objects behind them disappear, until the day they lose meaning. In this talk, I will trace how visual language in interfaces is built, learned, or lost, and how this gap opens an exciting opportunity to reinvent existing concepts. Through the MyHelvetia application case study, we will explore how UX designers can translate ideas into imagery without losing sight of the two things every visual element connects a user to: what the product does, and what values it stands for.

Marta Carrer is a UX Designer at YOO AG in Basel, Switzerland. With a background as a graphic designer in Italy, she now works across data-driven business applications and illustration for digital products, focusing on how visual language carries meaning in interfaces.

UX Network and Drink (Summer Edition)

Wir treffen uns für einen informellen Austausch unter Gleichgesinnten in der Nähe beim SBB-Bahnhof bei der Bar «Zum Kuss» an der Elisabethenstrasse 59. An unserem Treffen sind alle willkommen, die sich für das Thema UX interessieren oder einfach Lust haben sich mehr darüber auszutauschen oder einmal wieder bekannte Gesichter zu sehen.
Der Welcome-Drink wird von UX Schweiz zur Verfügung gestellt.

Wir freuen uns auf euch! 😊

The future of our work starts with a conversation

This evening is not a classic Last Thursday Talk. UX Schweiz and Syndicom invite the community to a workshop and open exchange for people working in UX, design, research, strategy, communication and related creative fields.

The focus is especially on people at the beginning of their careers, people in transition, and everyone currently asking: What does the future of our work actually look like? We want to create a space for hopes, concerns, changing roles, useful skills, new tools, AI, career paths and possible forms of support within the community. Uncertainty is allowed, but we do not want to stay stuck in fear.

The evening starts with a short input by Pascal Geronimi. After that, we will work in small groups: collecting thoughts, clustering topics, discussing what matters most, and sharing key insights.

Responsible Design — Going Beyond UCD for Better Technology

Entdecke beim nächsten UX Meetup, wie UX Designer echte Verantwortung übernehmen. Benedikt Merz und Andreas Wolters, Gründer von Studio Llama, präsentieren ein Framework für Responsible Design, das praktische Methoden gegen die negativen Begleiterscheinungen moderner Technologie liefert.

UX-Design bedeutet, die Interessen der Nutzer zu vertreten. Doch während User Centered Design Standard ist, kämpft unsere Gesellschaft zunehmend mit digitalem Stress, Sucht und Ausgrenzung.
Was läuft schief – und wie machen wir es besser? In diesem Talk skizzieren die Speaker nicht nur das Problem, sondern liefern konkrete Lösungen: Ein Framework aus Prinzipien und Methoden, das UX-Praktiker dazu inspiriert, den Design-Alltag kritisch zu hinterfragen und verantwortungsbewusster zu gestalten.

Benedikt Merz: UX-Experte mit 13 Jahren Erfahrung an der Schnittstelle von Psychologie und Human-Computer Interaction. Sein Fokus liegt auf der Verbindung von Research und Konzeption.

Andreas Wolters: UX Researcher und Designer mit über 10 Jahren internationaler Erfahrung (London, NL). Sein Hintergrund in Psychologie prägt seinen menschzentrierten Ansatz.

AI Knows Best, Until It Doesn’t: When Human-AI Interaction Breaks Down

AI promises better, faster, and safer decisions – but what happens when that promise outpaces reality? In this talk, I draw on recent work from our HCI group at the University of St. Gallen to show where and why human-AI interaction breaks down, and what this means for designers and users.

I focus on two complementary studies. First, a systematic analysis of “Death by GPS” incidents reveals how over-reliance on navigation systems can lead to strandings, wrong-way driving, and fatal crashes, highlighting concrete design implications for safer routing. Second, a placebo study using Fitts’ Law shows that simply labelling a standard computer mouse as “AI-assisted” significantly inflates user expectations – without improving performance, usability, or workload. Together, these cases expose a central tension in UX today: people often trust systems that either over-promise or fail precisely when their recommendations matter most.

Johannes Schöning is Professor of Computer Science at the University of St. Gallen, where he leads the Human-Computer Interaction (HCI) group. His research focuses on HCI, human-centred AI, and geoinformatics. Before joining St. Gallen, he held positions at the University of Bremen, Hasselt University, UCL, and DFKI. He is an ACM Distinguished Member and recipient of the ACM Eugene L. Lawler Award and two Google Research Awards.

Can AI Teach Reflection? Measuring Learning with AI Beyond Outcomes

AI tools are becoming an increasingly large part of education, but how can we tell whether they actually help people learn? In this talk, I’ll share insights from a research project on AI-supported reflective writing.
Why you should attend the talk: You will gain a clear understanding of the challenges of evaluating learning with AI and what UX researchers and designers can take away for their own practice.
Rather than only looking at final outcomes, this project focused on the learner’s experience and their learning process. I’ll show how we combined quantitative and qualitative research methods to do so. I will discuss why evaluating learning with AI is challenging and what UX researchers and designers can take away for their own work. Overall, the talk connects academic research with applied UX practice by offering practical perspectives on how to assess the real impact of AI on users.

A bit more about the project: The presented research was published at a Human-Computer Interaction conference and involved the iterative design of a reflection tool with different types of AI feedback. The evaluation with users was then conducted during 6 weeks in 2024.

Léane Wettstein is a PhD student at the HAIS (Human AI Learning Systems) Lab at Bern University of Applied Sciences (BFH) and University of St. Gallen. Her research looks at how students use AI feedback and how it affects their ability to think about and manage their own learning (metacognitive skills). The goal of her work is to help design AI tools and learning systems that encourage effective use of AI and support long-term learning.
She holds a Master’s degree in Psychology from University of Basel. Before starting her PhD, she worked as a research assistant at the University of Basel and ETH Zurich.

Impact Over Perfection – A Practical Approach to Accessibility

Accessibility often feels overwhelming with all its guidelines, standards and edge cases. But in practice, meaningful improvements don’t require perfection. They require empathy and a sincere motivation to create a truly usable experience for all.

In this talk, we share real learnings from UX and UI projects: what actually made a difference, where teams struggled, and how small, deliberate changes created a much more inclusive experience.

You’ll walk away with a practical mindset and actionable ideas to start improving accessibility in your own projects — without waiting for the “perfect” solution.

By Maria Timonen & Silio Keiser from Bitforge

Good Intentions, Bad Interfaces

At the next UX Meetup in Chur, Caroline M. dos Santos will explore the impact design decisions can have.

“Good intentions are not enough when interfaces subtly shape behaviour, capture attention, or even negatively affect well-being. How can we design digital products that not only function well, but are also responsible, sustainable, and user-centred? And what does it really mean to design for people rather than just for clicks and efficiency?”

The talk will present concrete examples of how design influences behaviour and highlight principles that help create better, more ethical interfaces.

Afterwards, there will be time for exchange, discussion, and new perspectives within the UX community.

Imposter Syndrome enters the chat

UX Meetup Basel and Visual Fields Basel collaborate for a joint event. Two communities, one topic that everyone knows but hardly anyone talks about out loud. Impostor syndrome.

Impostor syndrome doesn’t care about your job title. It affects designers. It affects researchers. It affects the person who’s pretending they have everything under control. Yes, exactly that person.

For once, we’re bringing our two communities together. Not to give talks. But to have honest conversations – in small groups, eye to eye.

What can you expect?
A workshop format. Real conversations. You share your experiences. You listen. Maybe you’ll realize you’re not alone. In fact, very likely. Together we’ll gather what helps. What doesn’t help. And what you’ve told yourself a thousand times already – without ever believing it.

Designing for Behaviour Change: Build for Humans, Not the Backlog

Most products try to drive behaviour, but pressure often backfires. This talk explores how UX can enable lasting behaviour change through positive reinforcement. By aligning with human psychology, designers can reduce resistance, support motivation, and encourage small, sustainable steps, creating experiences that feel natural, effective, and genuinely human.

Mi Xue Tan combines data science, UX research, and psychology to design experiences that support meaningful behaviour change, using positive reinforcement and communication to create products people consistently engage with.

Legal UX: Protecting Your Work, Your Brand & Your Ideas

Legal is often treated as something that comes after design, product, or branding. In reality, every UX decision already creates legal consequences. This session explores real cases from design and product practice, such as ownership, intellectual property, and branding and shows how legal clarity can support teams and product growth, introducing Juriscope as a tool for navigating complex legal questions.

Neena Kaiser is Managing Partner at Juriscope, working at the intersection of law, technology, and human-centered systems.

Ryccardo d’ Alessio is Founder of Do Your Order, sharing insights on product building and legal blind spots.

Tadas Zukas is Senior Legal Counsel and author focusing on sustainability, impact finance, and LegalTech.