Vergangene Events

Legal UX: Protecting Your Work, Your Brand & Your Ideas

Legal is often treated as something that comes after design, product, or branding. In reality, every UX decision already creates legal consequences. This session explores real cases from design and product practice, such as ownership, intellectual property, and branding and shows how legal clarity can support teams and product growth, introducing Juriscope as a tool for navigating complex legal questions.

Neena Kaiser is Managing Partner at Juriscope, working at the intersection of law, technology, and human-centered systems.

Ryccardo d’ Alessio is Founder of Do Your Order, sharing insights on product building and legal blind spots.

Tadas Zukas is Senior Legal Counsel and author focusing on sustainability, impact finance, and LegalTech.

Designing for the most aware generation

The speakers of this UX talk explore how different generations shape and are shaped by their relationship with technology: from the optimism of early social media to today’s hyper-connected world. What happens when design works too well? And how do we design our way back out?

Today’s users are more aware than ever of the harms of “sticky” design, yet remain stuck in the architecture of distraction.

In this meetup, Sofiia Kaminska and Vardon Hamdiu look at two sides of the same coin:

The behavioral layer: insights from research and experiments on digital sovereignty, and interventions that help people reclaim control over their attention.

The structural layer: a platform perspective on “bridging-based” social media and how ranking incentives can reward consensus over outrage.

The goal isn’t to demonize tech, but to explore how UX can evolve to return real choice to users, and healthier incentives to the products we live in.

UX at 2500m²

The presentation introduces the Swiss Center for Design and Health (SCDH) and its mission to explore the link between design and health. It highlights simulation-based hospital design testing, showcases a use case with Humanitas Stiftung, and discusses implications and future opportunities for user-centered design in healthcare.

David Wollschlegel, Interaction Design Lead at SCDH, researches technology-supported infrastructure planning and healthcare interactions, with web and eHealth background.

UX Camp Fribourg

UX Camp Fribourg is a participant-driven BarCamp where the UX community shapes the agenda together through shared sessions, discussions, and hands-on exchange. This first edition adds a special focus on AI in UX—its tools, impact, and future implications. Bring your perspective, host a session, or join the conversation.

Why attend?

🟠 Connect with researchers and professionals passionate about UX.
🟠 Shape the agenda with topics that matter to you.
🟠 Explore how AI is transforming design, research, and user interaction.

When: Saturday, 07 March 2026
Where: University of Fribourg

Design for meaning – Purpose, Experience and Everything in between

What can information architects do to help people understand and navigate complex systems? By shaping meaning—the bridge between data and knowledge—we guide users to what truly matters.
Our work begins with purpose: understanding why information exists and what it should accomplish. It culminates in experience: how people actually encounter and use the information we’ve structured. Between purpose and experience lies the complex work of organizing and connecting information to bridge intent and reality.
Whether you’re a designer, researcher, or product thinker, you’ll gather knowledge to create meaningful experiences that serve human purposes.

🧩 Workshop: Friday, 06 March 2026
🗣️ Conference: Saturday, 07 March 2026

Responsible Design — Going Beyond HCD for Better Technology

Being a UX Designer means advocating for our users — and designing platforms that work well for them. That usually entails to use a variety of user-centred design methods. Besides Human-Centered Design (HCD) being at the center of UX Design, we as individuals and as a society, are increasingly confronted with the harms of using technology. Users worldwide suffer from addiction and stress, experience exclusion or feel alienated through technology. What is actually going wrong?

Benedikt Merz is a UX professional with over 13 years of experience. Drawing on his background in psychology and human-computer interaction he has worked in various sectors and roles. He is passionate about the intersection of UX Research & Conceptual Design, and exploring new design approaches.

Andreas Wolters has an academic background in Psychology and Cognitive Science and has been working as a User Experience Researcher and Designer for more than 10 years. After various positions in London and the Netherlands, Andreas founded Studio Llama together with Benedikt.

Conversational AI Design: A Practical Field Guide

Conversational assistants are full experiences, not simple features. In this talk, Gea and Alberto share hands-on lessons from designing AI assistants across different contexts. They focus on real-world trade-offs: actionable conversations, defining voice and identity, aligning interface and logic, data and testing challenges, and knowing when AI is the right solution. Participants gain practical, reusable insights for real products.

Gea Sasso is a Senior Service Designer at Sketchin focused on service experiences where journeys, touchpoints, and contexts come together. Her work explores how services can be shaped across channels, including the interplay between digital and physical environments.

Alberto Andreetto is a Lead Interaction Designer at Sketchin specialized in interaction design and complex digital systems. He works on defining how products behave, respond, and communicate, especially when interfaces become conversational and adaptive.

Weitblick & Tiefgang – UX für komplexe Systeme

UX findet längst nicht mehr nur auf einzelnen Screens statt – sondern in komplexen Ökosystemen aus Anwendungen, Geräten, Prozessen, Rollen und Regeln. Trotzdem arbeiten wir im Alltag oft so, als hätten wir es mit einer isolierten Anwendung oder einer sauberen, linearen User Journey zu tun. Die Realität ist chaotischer, menschlicher – und viel spannender.

In diesem Talk schauen wir darauf, wie wir als UX Professionals den Blick weiten können: weg vom Interface, hin zum Zusammenspiel. Weg vom „Haupt-User“, hin zu allen Menschen, die ein System beeinflussen oder davon betroffen sind.
Wir sprechen darüber, wie wir Komplexität sichtbar machen können – und warum genau dadurch ein viel tieferes Verständnis für menschliche Bedürfnisse entsteht.
Und wir schauen darauf, wie Future Thinking im Projektalltag helfen kann, Veränderungen und mögliche Entwicklungen mitzudenken. Nicht als Science-Fiction-Übung, sondern als Teil verantwortungsvoller Gestaltung in einer Welt, in der sich Technologien, Organisationen und Erwartungen ständig verändern.

Sibylle Peuker leitet seit vielen Jahren Projekte mit Fokus auf Menschen, ihre Kontexte und die Systeme um sie herum. Mit Hintergrund in Mathematik und einem Doktorat in Informatik verbindet sie technische Tiefe mit Human-Centered Design. Sie engagiert sich dafür, Technologie verständlich und nützlich zu machen – in Projekten, Communities und als Dozentin.

From Bureaucracy to Simplicity: How Advanced AI Transforms Government Processes

Governments handle complex processes every day – but they don’t have to be slow or confusing. In this talk, we will share how we transformed the IV application process using AI, making it simpler, faster, and more user-friendly. Attendees will gain practical insights into applying AI to real-world bureaucratic challenges.

📱 About the App Team at Swisscom

The Apps Team at Swisscom develops AI-powered solutions that make complex processes faster and smarter. We work closely with users to review workflows, propose improvements, and automate most steps using AI – often cutting process time by a factor of ten. Our mission is twofold: delight customers with better processes and mentor apprentices on real-world projects alongside our experts.

John Riordan leads the Swisscom Apps Team, improves suboptimal processes with users, reduced fibre-laying costs tenfold using robotics, and launched Swisscom firsts in voice, video chat, and restaurant booking services.

Fabienne Secchi is a UX/UI designer focused on user-centered process optimization, with over three years at Swisscom, designing end-to-end web applications and simplifying complex internal and public-facing workflows.

Bewerbungs-Werkstatt

Der UX-Markt ist aktuell spürbar unter Druck. Wir wissen, dass sich viele von euch in unserer Community gerade neu orientieren oder aktiv nach neuen Herausforderungen suchen. Doch wie sticht man als UX Professional aus der Masse heraus, wenn die Konkurrenz gross ist?

Damit ihr dieses Mal nicht nur Inspiration, sondern echte taktische Vorteile mit nach Hause nehmt, haben wir zwei absolute Experten für unser nächstes Meetup in Basel gewonnen: Nina Weber und Javier Bargas-Avila von Astrolabium.

Die beiden wissen genau, worauf Hiring Manager achten und wo die häufigsten Stolpersteine in UX-Portfolios und Interviews liegen. Statt Frontalbeschallung setzen wir auf den direkten Austausch.

Nina Weber ist zertifizierte Systemische Coachin und User Research Lead mit zwei Jahrzehnten Erfahrung in der Tech-Branche. Sie hat Produktteams von YouTube Ads über Google Cloud bis Google Play dabei begleitet, durch Customer und User Research intuitive Produkte zu gestalten und kritische Strategieentscheidungen zu treffen.

Dr. Javier Bargas-Avila ist UX Research Director mit über 20 Jahren Erfahrung im Aufbau skalierbarer Teams. Seine Expertise umfasst Produkte wie YouTube, Google Ads, Google Cloud und Google Play. Vor Google leitete er das HCI-Forschungslabor an der Universität Basel. Seine Leidenschaft gilt nicht nur herausragender UX, sondern vor allem UXern zu helfen, ihr volles Potential zu nutzen.

The role of AI in XR

The vision of Augmented- and Virtual Reality has always been amazing: To make our interaction with technology as natural as our interaction with the real world. Yet, this promise of a truly human-centered interface has so far largely remained unfulfilled and reality fell short of this promise.
This is changing. Recent advancements in AI are the critical catalyst we’ve been waiting for. When fused with modern Extended Reality (XR) systems, AI is finally starting to fulfil these decade old promises.
In this session Robert will provide an overview of how AI is changing extended reality with recent examples.

Robert Adelmann’s cross functional background spans 20 years of innovation in an increasingly merging real and virtual world: From foundational research at ETH and MIT, to start-ups and industry roles ranging from SW engineer and CTO, UX Designer, Head of UX and Augmented Reality, to his current role as Product Manager in Google’s Extended Realities (XR / Android XR) organisation.

UX for & with Kids

Wie verstehen neue Generationen unsere digitalen Interfaces und was passiert, wenn altbekannte Symbole plötzlich keinen Sinn mehr ergeben?
Beim nächsten UX Meetup in Chur tauchen wir ein in die Welt von UX for & with Kids – als spannende Linse, um über Verständlichkeit, Nutzerzentrierung und sich wandelnde digitale Muster nachzudenken.
Marc-Alexander Iten stellt seine Forschungsarbeit „When the Telephone Icon Becomes a Puzzle“ vor, die die Interpretation historisch gewachsener Interface-Metaphern durch Kinder untersucht.
Das Usability-Team der FH Graubünden teilt zudem praxisnahe Learnings aus Tests mit Kindern und Eltern und zeigt, wie unterschiedliche Nutzergruppen neue Perspektiven eröffnen.