Designing for Behaviour Change: Build for Humans, Not the Backlog

Name: Designing for Behaviour Change: Build for Humans, Not the Backlog
Start: 2026-04-30T20:30:00+02:00
End: 2026-04-30T23:00:00+02:00
Location: ETH Maschinenbau ML, Room F36

Most products try to drive behaviour, but pressure often backfires. This talk explores how UX can enable lasting behaviour change through positive reinforcement. By aligning with human psychology, designers can reduce resistance, support motivation, and encourage small, sustainable steps, creating experiences that feel natural, effective, and genuinely human.

Mi Xue Tan combines data science, UX research, and psychology to design experiences that support meaningful behaviour change, using positive reinforcement and communication to create products people consistently engage with.