Data-Driven Design: Turning Insights Into Impact

Data-Driven Design: Turning Insights Into Impact

Design often begins with intuition – but great products are built when instincts are tested and backed by evidence. In this session, Mario Stipetic will share practical ways to turn data and research into design decisions that actually work.

You’ll learn how to gather and structure evidence, spot usage patterns and friction points, and translate findings into smoother flows, higher conversions, and more satisfied users.

Whether you’re a designer, researcher, or product thinker, you’ll leave with tools to create experiences you can defend and deliver with confidence.

👨🏻‍💻Mario Stipetic is a UX/UI designer, product manager, and design lead with extensive experience in the SaaS world. Starting as a UX designer and later becoming Head of Design, he has led teams to create user-centric digital products that balance creativity with measurable business outcomes.