Conversational AI Design: A Practical Field Guide

Conversational assistants are full experiences, not simple features. In this talk, Gea and Alberto share hands-on lessons from designing AI assistants across different contexts. They focus on real-world trade-offs: actionable conversations, defining voice and identity, aligning interface and logic, data and testing challenges, and knowing when AI is the right solution. Participants gain practical, reusable insights for real products.

Gea Sasso is a Senior Service Designer at Sketchin focused on service experiences where journeys, touchpoints, and contexts come together. Her work explores how services can be shaped across channels, including the interplay between digital and physical environments.

Alberto Andreetto is a Lead Interaction Designer at Sketchin specialized in interaction design and complex digital systems. He works on defining how products behave, respond, and communicate, especially when interfaces become conversational and adaptive.