Designing Your Brand as a UX Professional

We often hear about personal branding on LinkedIn or Instagram—but what about your brand inside the company? This talk explores how UX professionals can build internal visibility, shape perception, and become strong advocates for design. Learn how to position yourself as a key voice within your team, communicate your impact, and gain real influence—regardless of your title or level.

Álvaro Souza is a Brazilian UX designer and mentor with over a decade of experience across global markets. With a background in both startups and corporate environments, he brings hands-on insight into the importance of internal positioning.