World Usability Day 2018


08:00 – 09:15
Reden ist Silber, Zeichnen ist Gold

Roland Siegenthaler, Echt Praktisch GmbH

Figuren, gesketcht von Roland Siegenthaler
Du kannst nicht zeichnen? Das macht nichts! Denn um deine Idee mit der Welt zu teilen musst du keinen Michelangelo hinlegen.
In diesem Workshop lernst du, wie man mit der richtigen Einstellung, ausgewählten Profi-Stiften und ein paar Tricks tolle Zeichnungen erschafft.
Problemlos wirst du nach diesem Workshop deine User-Journeys von Hand zeichnen und mit Stolz präsentieren!

Kosten: gratis für WUD-Teilnehmer
Dauer: 1 Stunde
Start: 08:00 morgens
Teilnehmer: max. 40 Personen.

14:00 – 17:00
The Marriage of Graphics and Voice in the User Journey

Hannah Chen, Product Designer, Google Assistant

Hannah Chen

Hannah is a Product Designer on the Google Assistant team. She focuses on crafting and building the Assistant user journeys, such as giving people easy access to their favorite music/videos so they can enjoy their downtime, and helping users stay on top of things in a household by setting alarms/timers/reminders or taking notes/lists.

Previously, she was an Interaction Designer for Google Payments. Prior to Google, she worked for Oracle and Saba solving enterprise design problems. Hannah earned a master’s degree in Media, Arts and Science from Arizona State University, and a bachelor’s degree in Digital Media from Beijing University of Posts and Telecommunications.

Virtual assistants – for instance, Google Assistant – are helping users become more familiar with voice-based interactions. This gives users the ability to interact with machines by using the natural human language that they use in their daily lives. Now we are seeing the addition of traditional visuals and touch interactions being combined with Voice User Interfaces (VUIs). Both VUIs and GUIs (Graphic User Interfaces) have their strengths and weaknesses, however, the marriage of the two will produce a more complete and better user experience.

In this hands-on workshop, you will learn how to design and prototype a conversational experience. We will explore: What are the strengths and weaknesses of voice vs. graphics? How do we leverage the strengths of each and avoid the weaknesses? How to craft a consistent and effective experience across different surfaces, such as mobile phones, home speakers, TVs, smart displays, smart watches? What are the other factors we need to take into considerations, for example, proximity, privacy, etc. ?

Through a series of case studies, we will demonstrate some of the dos and don’ts of designing conversations and graphics across surfaces with varying modalities, including audio, visual, and haptic. In particular, we will examine the case study of Google’s first Smart Displays. This will allow us to look at the design challenges and considerations for a novel, unique, and voice-first surface.

In general, this workshop will share the best practices for multimodal design, the set of rules for different interaction models, the unique modality of different surfaces, and the context in which users experience them.

Kosten: gratis für WUD-Teilnehmer
Dauer: 3 Stunden
Start: 14:00 (parallel zu Vorträgen)
Teilnehmer: max. 20 Personen